‘Sri Lanka Revival’ in London boosts private sector confidence on tourism recovery

By ColomboPage

Two independent UK-based tour operators- Travel Gallery and Experience Travel Group hosted “Sri Lanka Revival” on 16 July in London.

The event, focused on encouraging holidaymakers to return to the beautiful paradise isle, drew in over 90 UK tour operators, 40 journalists and 50+ representatives from Sri Lankan hotels and Destination Management Companies (DMCs).

“The clear message which we wanted to convey was that Sri Lanka is open for business, safe, just as beautiful, packed full of experiences and offering the warmest of welcomes to travelers and holidaymakers,” said Farzana Marikkar Dobbs, the founder of Travel Gallery and The Rosyth Estate House – a boutique hotel in Sri Lanka.

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New Sri Lanka Tourism Alliance to ‘take the lead’ on destination’s marketing

By Jennifer Morris

New private sector organisation the Sri Lanka Tourism Alliance will “do the country’s annual marketing plan” following the Easter Sunday bombings.

More than 200 people including journalists, tour operators and agents gathered at the Royal Over-Seas League in London last night (Tuesday 16 July) for the Specialists Support Sri Lanka event organised by the Sri Lanka Tourism Alliance and Aito members to help “relaunch” the destination following the bombings on Easter Sunday which killed more than 250 people.

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Sri Lanka Tourism Alliance to release two reports on rejuvenating sector

By Maleesha Sulthanagoda

The Sri Lanka Tourism Alliance, an industry body, has decided to release two reports consisting of actionable steps that can be taken by the private sector in conjunction with the Government to reinvigorate the tourism industry post-Easter Sunday attacks. Resplendent Ceylon Managing Director Malik Fernando, sharing his views on the state of Sri Lankan tourism at an exclusive interview with Daily FT, expanded on the nature of the reports to be released.

“One of the reports will be called the ‘Love Sri Lanka Resilience Roadmap,’ which we hope that the Government and the private sector can work together on and implement. There will be another report coming out in conjunction with the ‘Resilience Roadmap,’ called the ‘Disaster Recovery Plan,’ which will focus on the steps to be taken if there is a disaster in the future.”

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ST Travel Meets… Malik J Fernando, founder of the Sri Lanka Tourism Alliance

By Jenny Coad

When the Easter Sunday attack happened, I was in Colombo. I was in a state of shock as the news came in. We were at peace, how could this happen? But, from the targets, I immediately knew that the attacks were nothing to do with the previous conflict. It was not about Sri Lanka, but geopolitics. That season, December to April, had been our best ever.

Sri Lankans’ overwhelming reaction was of sorrow for not taking care of their foreign guests, as well as grieving for their own losses. Afterwards there was a sense of confusion and miscommunication.

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Sri Lankan hoteliers unite to launch #LoveSriLanka campaign

By The PC Agency

An inspiring new initiative to support the people of Sri Lanka is set to unite both the global travel industry and consumers alike in the bid to get tourism to this beautiful destination back on track.

Standing strong in the face of adversity, a group of Sri Lankan hoteliers teamed up to form the Sri Lanka Tourism Alliance and have now launched the heart-warming #LoveSriLanka campaign.

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